Sylvain Borgarino's Award-Winning Sisley Phyto-Touche Commercial

Unique Approach to Advertising Cosmetics Through Still-Life Inspired Film

Sylvain Borgarino, known for his meticulous attention to detail, has brought a fresh perspective to the world of cosmetics advertising. His inspiration for the Sisley Phyto-Touche commercial came from still-life photographers, admired for their rigorous and colorful compositions. Despite budget constraints and a tight schedule, Borgarino managed to create a set that mirrored the precision and vibrancy of a photo shoot.

The commercial was designed to reveal the new sun glow powder range Phyto-Touche by Sisley Paris, emphasizing the sensory sun-kissed look it offers. The product was staged in a real environment, using exclusively real light effects and colorful elements. This approach was a departure from the norm, as such films are typically created in 3D to showcase product details. However, Borgarino aimed to capture the sensation and feelings associated with the product, something he believed could not be achieved through 3D.

Despite the project's low budget, the team found innovative ways to create the desired effects. For instance, water reflections were achieved by lighting a bowl filled with water held just above the set. This ingenuity is a testament to the team's commitment to realizing Borgarino's vision.

The commercial was released on Sisley Paris' website, across social media, and through in-store displays. It was accompanied by a shorter version and several gif loops, highlighting key moments from the film. The film, released in February 2017, continues to be broadcasted on Sisley Paris' website.

The Sisley Phyto-Touche commercial stands as a testament to Sylvain Borgarino's innovative approach to design and advertising. His dedication to capturing the essence of the product through real-life staging and lighting has not only resulted in a unique commercial but also earned him the Golden A' Design Award in 2018. This award is granted to outstanding creations that advance art, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.